Why Independent Luxury Brands Are Outperforming Conglomerates in Customer Retention

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About This Article — LVMH, Kering and Richemont face a loyalty crisis. Independent artisan brands are

LVMH, Kering and Richemont face a loyalty crisis. Independent artisan brands are retaining customers at 3x the rate. Here is why — and what it means for buyers.

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The three great luxury conglomerates — LVMH, Kering, and Richemont — collectively control most of the brands that define public understanding of luxury. But control is not the same as loyalty.

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