Investment Mathematics — The Financial Case for Independent Luxury

The ETRNLY Journal — Artisan Stories & Craft Essays

About This Article — Independent luxury pieces cost more upfront. They also last longer, hold value b

Independent luxury pieces cost more upfront. They also last longer, hold value better, and have lower total cost of ownership. Our master artisans run the numbers.

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Luxury has always been presented as an emotional purchase. The argument for independent luxury is also an emotional one — craft, authenticity, relationship with the maker. But the financial case is equally compelling, and almost never made.

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