Luxury Markups vs Independent Artisans — Where Your Money Actually Goes

The ETRNLY Journal — Artisan Stories & Craft Essays

About This Article — A designer handbag retailing at £3,000 costs between £150 and £400 to manufactur

A designer handbag retailing at £3,000 costs between £150 and £400 to manufacture. Our master artisans break down where luxury markup money goes — and what ETRNLY does differently.

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The markup in luxury fashion is among the highest of any consumer goods category. A bag retailing at £3,000 typically carries a cost of goods sold between 5% and 15% of retail price. The remaining 85-95% covers marketing, retail infrastructure, licensing, celebrity partnerships, and margin.

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